Responsive Web Design
Day by day, the number of devices, platforms, and browsers that need to work with your website grows.
We design one website which adapts to and work on Computers, Notebooks, Tablets, iPads, Smartphones, iPhones and Android Phones.
Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come. When we plan and design your website we build on a responsive framework to provide maximum compatibility for smart phones, mobile devices, tablets, notebooks, computers and all browsers.
What is Responsive Web Design?
Responsive websites respond to their environment.
Adaptive Websites use Multiple Fixed Width Layouts and Responsive Websites use Multiple Fluid Grid Layouts.
Phone Tablet Computer – Small Medium Large
One site for every screen.
The days of creating a normal website for computers and a mobi site for phones are over.
Even Google prefer multiple personalities over multiple websites. Multiple sites serving the same web content to different devices might be seen as duplicate contact, which can negatively impact on your Google Page Ranking.
More from Google:
Why responsive design
We recommend using responsive web design because it has many good aspects.
- Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google’s algorithms assign the indexing properties for the content.
- No redirection is needed for users to get to the device-optimized view, which reduces loading time. Also, user agent-based redirection is error-prone and can degrade your site’s user experience (see “Pitfalls when detecting user agents” section for details).
- It saves resources for both your site and Google’s crawlers. For responsive web design pages, any Googlebot user agents needs to crawl your pages once, as opposed to crawling multiple times with different user agents, to retrieve your content. This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh.
Want to grow your business? We can put your messages right in front of potential customers when they’re searching for what you have to offer. Google AdWords offers a “Pay Per Click” system so that you only pay if a user clicks on your ad to visit your website. This means users will see your ad without you actually having to pay anything.
No matter what your budget, we can display your ads on Google and on their advertising network.
- Corporate Identity
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Search Engine Optimization
SEO plays a very important role in the constantly growing need for exposure when it comes to online marketing.
What exactly is SEO?
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website. This is achieved by obtaining a high-ranking placement in the search results page of a search engine like Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
What is SERP (SEARCH ENGINE RESULTS PAGE)?
Short for Search Engine Results Page, the Web page that a search engine returns with the results when a person searches for specific Keywords or Phrases.
Example: When you are moving from Kuruman to Kimberley, then you will type the following into Google’s Search Bar: Furniture Removals in the Northern Cape.
The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human, and listings that are paid to be listed by the search engine. Eg: Google Adwords (Usually the coloured block with 2 or 3 listings at the top of the page or those listings on the right hand side of the page.)
What is SEO SERVICES?
A service provider that utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP).
SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine.
SEO service providers offer a wide range of packages and options for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.
What is ORGANIC SEO?
Organic SEO is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.
What is WHITE HAT SEO?
In SEO terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.
White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.
What is BLACK HAT SEO?
In SEO terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules.
Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages.
Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Website, rather than a long-term investment.
Black Hat SEO can possibly result in your Website being banned from a search engine. However, since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.
Contrast with White Hat SEO.
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